Unify

September 23-25, 2012
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 * Clarity vs. Complexity: How to Find a Single Concept to Unify Disparate Parts**

How do you present the singular, compelling idea of your complex school to varied audiences and across media channels? Join Patti Crane of Crane MetaMarketing and Head of School Tony Farrell as they share the process that helped the Schools of the Sacred Heart San Francisco distill all four of their very different schools' identities into two words that said everything.

PRESENTERS: Patti Crane, Crane MetaMarketing Ltd. (GA); Tony Farrell, Stuart Hall High School (CA)

//Epochs of transition keep us on the alert. They ask us to keep our eyes open on distant horizons, our minds listening to seize every indication that can enlighten us; reading, reflecting, searching must never stop; the mind must keep flexible in order to lose nothing, to acquire any knowledge that can aid our mission or serve for our development.// --Janet Erskine Stuart
 * __Notes and Resources:__**

NSHS Presentation ([|pdf]) Website for Crane presentations

(Submitted and approved by Patti Crane and Tony Farroll)